马汀令可将在上海举办工业产品B2B市场营销研讨会

　　马汀令可公司将于2014年10月27-28日在上海举办工业产品 B2B市场营销研讨会。参加这次2天的研讨会将使您获得14个PDU积分。

 

　　研讨会名称：

　　工业产品 B2B市场营销

　　研讨会参加对象

　　市场营销团队：营销经理、销售经理、广告经理、市场研究经理；客户关系经理、项目经理、企业家和营销管理顾问。

　　研讨会目标

　　* 提供对一个商业组织的 B2B市场营销管理框架的理解

　　* 提供经验分析来理解市场经理面临的挑战

　　* 重点讲解通过营销管理的最佳实践、工具和模型来实现一个有效的营销管理系统

　　* 详解如何制定营销策略、方案和项目建立和维持市场竞争优势

　　* 提供了一个规划和控制营销计划的实用框架

　　* 针对不断变化的市场有能力制定一个有效的营销计划

　　研讨会的核心

　　培养核心营销管理技能和能力。核心竞争力包括营销知识、计划、控制、问题解决和沟通。

　　关键概念

　　* 营销组合 4P(产品、价格、地点和促销)与 5C

　　* 市场研究

　　* 销售管理

　　* 广告

　　* 品牌

　　* 竞争

　　* 可持续的竞争优势

　　* PESTLE 分析

　　* 优势、劣势、机会和威胁(SWOT)分析。

　　* Porter 的竞争优势。Porter 的 5 种的竞争力量和价值链。

　　* 产品生命周期(PLC)。

　　研讨会大纲/定制主题

　　* 营销原则：产品和服务的生命周期， 市场营销“Ps”, 产品设计、交付和配送、包装和展示、定价和促销和人

　　* 营销策略：注重开发、实现和控制需要达到和维持市场竞争优势的营销策略

　　内训方案

　　如果公司有很多人有类似的培训需要，那么您不妨考虑内部培训的解决方案。培训将在贵公司现场举行。并且培训可以根据您具体的要求来进行。请联系Whitney Shen来讨论合作的可能。

　　电话：+86 28 8532 7678

　　电邮：whitney.shen@martinlinking.net

 

　　如需进一步了解详情，请联系：

　　Vickey Wang

　　Martin Linking Business Consulting Company Limited

　　T: +86 28 8532 7678

　　F: +86 28 8532 6768

　　Email: vickey.wang@ulinking.com

　　vickey.wang@martinlingking.net

　　www.martinlinking.com

 

　　MARTIN LINKING is convening the B2B Marketing for Industrial Products on 27th &28th October 2014 in Shanghai. This two-day seminar will grant you 14 PDUs.

 

　　Seminar Name:

　　B2B Marketing for Industrial Products

 

　　Seminar Audience

　　Marketing Team: 

　　Marketing Managers, Sales Managers, Advertising Managers, Market Research Managers, Customer Relationship Managers, Project Managers,Entrepreneurs, and Marketing Management Consultants.

 

　　Seminar Objectives

　　* Provides an understanding of the B2B marketing management framework of a business organization

　　* Offers experiential analysis to understand the challenges of Marketing Managers

　　* Focuses on marketing management best practices, tools and models to implement an effective marketing management system

　　* Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage

　　* Provides a practical framework for planning and controlling of marketing programs

　　* Be able to develop an effective marketing plan for the changing market

 

　　Seminar Focus:

　　Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.

 

　　Key Concepts

　　* Marketing Mix 4Ps (Product, Price, Place and Promotion) vs. 5C

　　* Market Research

　　* Sales Management

　　* Advertising

　　* Branding

　　* Competition

　　* Sustainable Competitive Advantage

　　* PESTLE Analysis

　　* Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.

　　* Porter’s Competitive Advantage. Porter’s 5 Competitive Forces and Value Chain.

　　* Product Lifecycle (PLC).

 

　　Seminar Outline / Customization Subjects

　　* Marketing Principles: products and services lifecycles, the marketing "Ps", product design, delivery and distribution, packaging and presentation, pricing and promotion, and people

　　* Marketing Strategy: focuses on development, implementation, and control of marketing strategies needed to attain and sustain a competitive market advantage

 

　　In-House Training Solutions

　　If you have a number of delegates with similar training needs, then you may wish to consider having an In-House Training solution delivered locally on-site. Course can be tailored to specific requirements. Please contact Whitney Shen on +86 28 8532 7678 or email whitney.shen@martinlinking.net to discuss further possibilities.

 

　　For more information please contact:

　　Vickey Wang

　　Martin Linking Business Consulting Company Limited

　　T: +86 28 8532 7678

　　F: +86 28 8532 6768

　　Email: vickey.wang@ulinking.com

　　vickey.wang@martinlingking.net

　　www.martinlinking.com